This website watches nobody.
No cookies, no analytics, no third-party requests, no profiling. The only information we ever hold is what you deliberately type into a box and send us, and there are exactly two of those: the booking page and the request for the framework paper. Both are described below in full. For how we handle data inside a client engagement, which is a different and much larger question, see the trust and data handling brief.
01What this site does not do
- No cookies. This site sets no cookies of any kind. There is no consent banner because there is nothing to consent to.
- No analytics. No Google Analytics, no tag manager, no pixels, no heatmaps, no session recording.
- No third-party requests. Fonts and scripts are served from our own domain. Your browser is not asked to contact any other company while you read this page, so no third party learns that you visited. Nothing is embedded from any scheduling service, and our booking page runs on our own infrastructure rather than a third party.
- Two forms, both obvious. Booking a call, described in section 04, and requesting the framework paper, described in section 05. Nothing is collected in the background, nothing is inferred from your reading, and no call to action on this site is tracked. Contact otherwise is a plain email link.
- No profiling. No automated decision making and no advertising audiences are built from your visit. Nothing you read here changes what you are later shown or sent.
We ask prospective clients to let us observe how their operation works. It would be incoherent to make that request from a website that quietly observes its visitors. Typing your address into a box and pressing a button is a decision you made; everything else here is designed so that no such decision is made on your behalf.
02Server logs
Our hosting provider keeps standard technical logs for security and reliability. These may include IP address, request time, page requested, and browser user agent. We do not use them to build profiles, we do not combine them with other data, and we do not sell or share them. Retention is governed by the hosting provider's standard policy and is measured in weeks, not years.
The lawful basis is legitimate interest in keeping the site available and secure.
03If you email us
When you contact info@theefficiencyarchitects.com, we hold your message and contact details so we can reply and, if it goes further, manage the engagement. That means your name, email address, employer, and whatever you choose to tell us about your operation.
- Lawful basis. Legitimate interest in responding to a business enquiry, and steps toward a contract where discussions progress.
- Retention. Enquiry correspondence is kept for up to twenty four months from last contact, then deleted. Where an engagement follows, records are kept for the contractual and statutory period.
- Sharing. Your enquiry is not shared, sold or passed to any third party. It sits in our business email system and nowhere else.
- Confidentiality. Operational detail shared during a scoping conversation is treated as confidential from the first message, before any agreement is signed.
04If you book a call
Booking runs on scheduling software we host ourselves, on our own subdomain and our own server. It is not Calendly, Cal.com's hosted service, or any other external booking platform. Nobody outside this firm receives your booking, and no scheduling company builds a profile from it.
- What is collected. The name, email address and any note you enter, plus the slot and timezone you choose. Nothing beyond what is needed to hold a meeting. There is no phone number field and no marketing questions.
- Roles. We are the controller. Because the software runs on our own infrastructure, there is no scheduling processor in the chain at all.
- Lawful basis. Taking steps at your request before entering into a contract, together with our legitimate interest in arranging a meeting you asked for.
- Where it is held. On our own server, inside the United Kingdom or European Economic Area. Booking data is not transferred outside that area.
- Who else is involved. Two processors only: the company hosting the server, and the provider that delivers your confirmation email. Both act on our instructions under contract, and neither uses your data for anything else.
- Calendar. The booking is written to our business calendar so the slot is held. Only the meeting details go there, not your notes.
- Retention. Booking records are kept for up to twenty four months from last contact and then deleted, matching the enquiry retention above.
- Cancelling. Every confirmation carries a link to reschedule or cancel, which removes the booking. You can also ask us to delete it.
We ask prospective clients to let us observe how their operation runs, and we tell them their data never leaves their control. It would be incoherent to make that argument through a booking form that quietly hands a third party the name of every operations director who ever considered hiring us.
05If you request the framework paper
The paper itself is a public page and is not gated. You can read it without giving us anything, and there is a link saying so directly beneath the form. The form exists so we can send it to you and follow up, not to ration access.
- What is collected. Your email address, and your name and company if you choose to type them. Both of those are optional and the form works without them. Nothing else, and nothing about which pages you read.
- What we send. The paper immediately, then three short emails over the following fortnight. Then we stop. That is the entire sequence and it does not restart.
- Lawful basis. Legitimate interest in sending business communications about our own service to a professional address, having been asked for the paper. You may object at any time and we will act on it immediately.
- Unsubscribing. Every email carries a one click unsubscribe link. No login, no confirmation step, no survey asking why. It takes effect at once and removes you from all future sending, not just one campaign.
- Processor. One only: the provider that stores the list and delivers the email. They act on our instructions under contract and use your data for nothing else. Your address is never sold, shared, rented, or passed to any other party.
- Retention. Held until you unsubscribe, or for twenty four months from the last time you opened anything, whichever comes first. After that it is deleted.
- No tracking pixel decisions. We do not build a profile from what you open or click, and nothing you do with these emails changes what you are later sent.
A gate that can be walked around only inconveniences honest people, and one that cannot be walked around means the argument was never strong enough to travel on its own. We would rather the paper circulated freely and the people who want to hear from us said so deliberately.
06Your rights
Under UK GDPR you may request access to the personal data we hold about you, whether it came from an email, a booking or the mailing list, correction of anything inaccurate, deletion, restriction or objection to processing, and portability of data you provided. Exercising any of these costs nothing and carries no penalty.
Write to info@theefficiencyarchitects.com and we will respond within one month. If you are unsatisfied with our response you may complain to the Information Commissioner's Office at ico.org.uk, though we would prefer the chance to put it right first.
07Who is responsible
The Efficiency Architects is the controller for personal data described in this notice. Contact for all privacy matters: info@theefficiencyarchitects.com.
Changes to this notice are published on this page with a revised version line. Material changes affecting people we hold data about are notified directly.